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An increasing number of Americans are looking for quick-fix rejuvenation. According to the American Society for Aesthetic Plastic Surgery, the use of nonsurgical techniques has increased 764 percent since 1997, 6½ times faster than traditional cosmetic surgery.

One particular procedure that patients are seeking alternatives for is the standard facelift. Many people would love to erase a few years from their face but fear the idea of a full-fledged facelift. Some want a longer lasting alternative to dermal fillers & Botox.

After a new procedure called ThreadLift was featured on "The Oprah Winfrey Show," the "Today" show and "Good Morning America," consumer interest soared.

The procedure has many names: Thread Face Lifts, Feather Lifts, Contour Threads, Non-Surgical Lifts and Non-Surgical Facelifts. But in essence the Thread lift is an alternative to the more traditional open facelifts.

For a Contour ThreadLift, small surgical sutures are used to lift and support drooping areas of the face, brow, jowls, cheeks and neck. Contour Threads are a barbed suture product with tiny, teeth-like cogs. They are inserted beneath the skin using a long needle. Once inserted, the threads grab onto the soft tissues, providing a support structure that lifts and repositions the tissues. The needle is then removed and the end of the thread is knotted and allowed to retract deep beneath the skin.

Since there are no incisions made during ThreadLift™, there is minimal downtime, no bandages, or traditional face lift scars. People experience some bruising and it is advised to avoid rubbing or applying pressure to the areas of your face that contain threads for the first week or two after the procedure.

Many cosmetic & plastic surgeons in the Los Angeles area have begun using this procedure in their practices

Dr. Paul S. Nassif of Spalding Drive Cosmetic Surgery in Beverly Hills also offers the Thread Lift procedure. Dr. Nassif is a world renowned facial plastic surgeon whose work has been featured on numerous international and national television and print media. Also in Beverly Hills is board certified Los Angeles plastic surgeon Harrison Lee, M.D.. Dr. Lee offers the ThreadLift™ procedure as an alternative to facelift surgery. Finally, Rodeo Drive Plastic Surgery is now offering the Thread lift facial procedure to patients in Beverly Hills & Los Angeles.